PLASMAIDE announces the appointment of Professor Alison Heather, a distinguished expert in natural sciences, as head of their Science Advisory Board and Kim Keedle, previous Formula 1 high-performance coach and physiotherapist to their Performance Advisory Council.
We are delighted to announce the appointment of Kim Keedle to our Performance Advisory Council and Professor Alison Heather as head of our Science Advisory Board, both appointments further strengthen our commitment to performance excellence and scientific integrity.
Kim Keedle
Keedle is a highly accomplished Australian high-performance coach and physiotherapist renowned for his extensive experience at the pinnacle of world motorsport, including roles with McLaren Racing, Alpine Racing, and Haas F1 Team. He has served as the exclusive personal physiotherapist and performance coach for several current and former elite Formula 1 drivers, playing a pivotal role in their physical preparation, recovery, and overall performance in high-pressure environments. With a strong foundation in sports science and physiotherapy from the University of Melbourne, Kim's expertise in optimising athletic potential and ensuring peak physical condition makes him an invaluable asset in the realm of elite sports performance.
In his role, Kim will leverage his practical experience to provide both PLASMAIDE Pro athletes and elite sports bodies strategic guidance on how to integrate PLASMAIDE into their training and race effects. His knowledge and experience will be crucial in ensuring PLASMAIDE's products meet the stringent demands of elite athletes and contribute to their peak performance.
Professor Alison Heather
Professor Alison Heather is a distinguished biomedical scientist with a strong background in physiology and molecular biology, having trained in physiology, cardiology, and endocrinology at the University of Sydney, Australia. Her academic journey started with a focus on researching the physiology of steroid hormones and their impact on cardiovascular disease. Alison’s expertise in cellular metabolism, oxidative stress, and supplement efficacy has been instrumental in guiding PLASMAIDE's research and development efforts.
In 2020, Professor Heather co-founded InsituGen, a biotech company dedicated to manufacturing test kits for the detection of steroid hormones in various samples. Built on decades of research led by Professor Heather InsituGen’s test kits (also known as firstFlagx) identify designer steroids used by unethical athletes, marking a ground-breaking stride in ensuring a fair and equitable playing field in sports.
PLASMAIDE is proud to be the world's first product to not only have the certification from Informed Sport for WADA banned substances but also that of firstFlagX.
Professor Heather will play a vital role in ensuring the scientific efficacy of PLASMAIDE's products. Her expertise will be invaluable in guiding the development of new formulations, validating product deliverables through robust scientific evidence, and upholding the highest standards of quality and safety. In addition, Professor Heather will also be a resource to all PLASMAIDE customers in providing protocols for usage for not only athletic performance and recovery but also general health and wellbeing.
Commitment to Performance and Scientific Integrity
The appointment of both Professor Alison Heather and Kim Keedle reinforces PLASMAIDE's dedication to supporting athletes of all ages and abilities in achieving their full potential through safe, effective, and transparent supplementation that is backed by both real-world performance expertise and rigorous scientific understanding.
And to provide a product that can assist the wider community. Through the anti-inflammatory and antioxidant properties found in its key ingredient Pine Bark Extract PLASMAIDE has a number of health and wellness benefits.